Utopia Texas

From Our Table to Yours

A family tradition of flavor, handcrafted in Utopia, Texas

Our story

Since 1979, New Canaan Farms has been creating distinctive jams, salsas, spreads and sauces that delight. Our family-owned company handcrafts every batch in Utopia, Texas, combining generous amounts of fruits, vegetables and herbs with a chef-driven approach to flavor.

The Waters family moved New Canaan Farms to Utopia in 2022, bringing fresh ideas to a much-loved Texas brand. Today, our range includes over 60 specialty foods, with Le Cordon Bleu-trained Chef and restauranteur Laurel Waters leading the development of new recipes and beautifully balanced flavor combinations.

We make food for sharing: an easy appetizer when friends drop by, something special for a cheese board, a shortcut to a great meal, or a gift worth giving.

Three jars of jam on a tray with small pastries and berries outdoors.

Office team

The heart of New Canaan Farms

Meet the people who bring a taste of Utopia to your table.

New Canaan Farms is a small, hands-on team. From developing recipes and simmering our small -batch flavors to packing orders and working with our retail partners, everything happens right here in Utopia

  • Lou smiling in a navy T-shirt in front of shelves of New Canaan Farms jars

    Lou Waters

    CEO

  • Gerry smiling in a blue T-shirt in front of shelves of New Canaan Farms jars

    Gerry Waters

    Sales & Marketing

  • Laurel in a black cap, holding pink flowers in front of a log wall

    Laurel Waters

    Flavor Director

  • Steve in a white button-down shirt in front of shelves of New Canaan Farms jars

    Steve Innanen

    General Manager

  • Dana in a New Canaan Farms T-shirt in front of shelves of jars

    Dana O’Bryant

    Customer Partnerships, Wholesale

  • Jennifer in a New Canaan Farms T-shirt in front of shelves of jars

    Jennifer Jimenez

    Customer Partnerships, Key Accounts

The team at work

  • Steve packing gift boxes at New Canaan Farms
  • Bea stirring a batch in the New Canaan Farms kitchen
  • Tammy holding jars in the New Canaan Farms kitchen
  • Amanda holding a box of dip mixes in the New Canaan Farms warehouse

Come visit!

Our kitchen is located in the historic water plant where pure spring water was once bottled for Texans to enjoy.

Our entire range is available at our company store at 941 Main Street, where we are open Tuesday – Friday, 9am-3pm. Come say hello and browse the collection, we’d love to see you!

We hope you’ll explore our small town, stop by our local partners, and get a little taste of Utopia for yourself.

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Shelves stocked with New Canaan Farms gift boxes and spice blends